Charles Casper's Blog
Monday, August 10, 2015
Marketing Implementation Plan (Warmilu)
With Warmilu being a startup company it was necessary to create some sort of an Marketing implementation plan. Although are resources are not as vast as larger companies, we have ideas to take Warmilu to the next level. Stacy and Myself have been bouncing ideas off of each other all week and are hoping that Grace and Steve enjoy our proposed ideas. The 15th will be the day we finalize our ideas and present our information.
Warmilu Work Session (8/8)
This weeks work session was a very busy one as final changes were made to the website as well as a marketing implementation plan. Website changes were very minor and included mostly formatting. Stacy and myself also got to meet the newest intern to the group Charlie Fry! He is still in high school, but he knowledge of amazon and eBay selling is very extensive! I was extremely surprised and impressed with Charlies abilities! As the day came to an end Stacy and myself created a marketing plan and presented it to CEO Grace. Overall very productive work session.
Digital Engagement Clinic Meeting (Bob Chunn)
At today's intern meeting, everything went as normally scheduled, but there was a guest speaker. CEO of Content Oro Bob Chunn. Bob talked about what his start up was about and how the interns are helping his company tremendously. It was really cool to see how, all of the interns are impacting these small companies so dramatically. Bob also talked about who helped him start the company and how he plans to keep the wheels running.
Monday, July 27, 2015
Google Analytics Certified
After failing the exam my first try and upping my study regime, I was able to pass the Google Analytics Exam 2nd time! With my current experience with the program through Bud Gibson's courses and a more focused look in the fundamentals in the academy, it made the 2nd attempt much smoother. I'm glad to say i'm certified, but with technology always fast changing I know that keeping myself current will only benefit me in my future endeavors.
Warmilu Work Session #7
At this particular work session WordPress was being extremely buggy and it was not making the changes that we were implementing. Through various trial and error scenarios, we were finally able to figure out that the best method of implementation was though the backend. Stacy and myself were able to help Grace populate every page which led to the website becoming live at the end of the session. Awesome to see that our work is something that people of the inter webs can check out.
Digital Engagement Clinic Internship Alumni Panel (7/22)
At the Digital Engagement Clinic Internship meeting this week, all of the interns got to meet alumni of Eastern Michigan who went though Buds Gibson's search marketing courses. Alumni included Eric Wortman, Drew Marcum, Chris Kujawski, Alex Merz, Jorel McCree, and Matthew Laurin. All alumni are doing different careers within the search marketing field and it really broadened my horizons to how they got to the positions they are holding now. They also gave all of the interns a lot of great advice with online personas and as well as interview tips. Glad I was able to meet with each one and hear their stories on how they started their professional careers.
Monday, July 20, 2015
Warmilu Work Session #6
At the 6th work session, I was able to meet up with Grace and Steve at Grace's office and show my progress to both of them. The session went very well, as we started by updating each other with the progress we had made. I was able to tell them my struggles with Google Tag Manager (GTM) and how we could resolve the problem. I had finally found the best way to implement the program and it was off to the races. At the end of the session, their website had been tagged and implemented with GTM and grace couldn't be happier. Website launch date is upcoming, keep your eyes peeled for the finished product!
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