Monday, July 27, 2015
After failing the exam my first try and upping my study regime, I was able to pass the Google Analytics Exam 2nd time! With my current experience with the program through Bud Gibson's courses and a more focused look in the fundamentals in the academy, it made the 2nd attempt much smoother. I'm glad to say i'm certified, but with technology always fast changing I know that keeping myself current will only benefit me in my future endeavors.
At this particular work session WordPress was being extremely buggy and it was not making the changes that we were implementing. Through various trial and error scenarios, we were finally able to figure out that the best method of implementation was though the backend. Stacy and myself were able to help Grace populate every page which led to the website becoming live at the end of the session. Awesome to see that our work is something that people of the inter webs can check out.
At the Digital Engagement Clinic Internship meeting this week, all of the interns got to meet alumni of Eastern Michigan who went though Buds Gibson's search marketing courses. Alumni included Eric Wortman, Drew Marcum, Chris Kujawski, Alex Merz, Jorel McCree, and Matthew Laurin. All alumni are doing different careers within the search marketing field and it really broadened my horizons to how they got to the positions they are holding now. They also gave all of the interns a lot of great advice with online personas and as well as interview tips. Glad I was able to meet with each one and hear their stories on how they started their professional careers.
Monday, July 20, 2015
At the 6th work session, I was able to meet up with Grace and Steve at Grace's office and show my progress to both of them. The session went very well, as we started by updating each other with the progress we had made. I was able to tell them my struggles with Google Tag Manager (GTM) and how we could resolve the problem. I had finally found the best way to implement the program and it was off to the races. At the end of the session, their website had been tagged and implemented with GTM and grace couldn't be happier. Website launch date is upcoming, keep your eyes peeled for the finished product!
Due to no intern weekly meet up the week of the 13th, Stacy and Myself decided to meet up and study for the certification exams as well as attempt them. I was going for the Analytics certification, while Stacy was going for the AdWords. Once we both had decided that we had enough studying, we saddled up and started our corresponding exams. Stacy was able to pass part 1 of her 2 part exam, while I received a 75% my first try. I was a little disappointed, but the test showed me that I was still weak in understanding the URL section of the exam. I plan on taking it again the 22nd and having a much different result.
At the 5th work session which occurred on the 9th this month, I was able to meet up with Grace at her office and hash out some information details as well as continue to improve the website. Due to scheduling conflicts with both Steve and Stacy, Grace and myself we the only one able to meet u in person. I started to implement Google Tag Manager(GTM) to their website while also helping Grace with any formatting changes or questions she had. This day was a very tedious and stressful work session as GTM was not cooperating with my methods.
At the weekly intern meet up, everyone had shown great progress with their incubator firms including Stacy and myself! At the meeting, Stacy and I had shown how we have made significant changes to their website and how it will be ready for launch in the next couple of weeks. At the meeting this week, we were able to learn from one of Eastern Michigan's own Russ Merz. He explained to us how using and understanding social media was key to understanding if ROI. With all the different types of social engagement, he helped put that information into perspective how they can be organized and accounted for.
Monday, July 6, 2015
On Saturday, myself and Stacy participated in a digital work session with Grace and Steve of Warmilu. During the session, my responsibilities included creating links throughout the entire website and adding logos of partnering companies. This was accomplished through the Wordpress program. I was able to accomplish all of these tasks I set out to do. I even started implementing Google Tag Manager to these links to track the user experience. I've learned so much from Grace and Steve and I know that this is just the beginning!
At today's meet up of all the interns for the Digital Engagement Clinic, we all showed our progress we had made with our incubator firms and what we had planned to accomplish for the week. Everyone is making a huge impact for each of their incubator firms! Each team is doing different work tailored towards the incubators goals, but so far there has been no problems or issues for anyone. At the end, we got to listen to Chad Wiebesick give us tips on how to enhance our online brands. This was extremely useful and I was glad I had the chance to listen and meet him in person.