(6/8/15) http://www.marketingtechnews.net/news/2015/jun/04/why-master-data-management-and-cmo-are-made-each-other/
- Interesting article on how Marketing is becoming more data oriented than ever before to increase efficiency.
(6/8/15) http://www.marketingtechnews.net/news/2015/may/27/its-clear-interactive-ad-displays-are-more-engaging-static-equivalents/
-With digital taking over, studies have found that making ads more engaging are yielding better results.
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